|IRVING, Texas (December 11, 2014) – Panini America
, the world’s largest sports and entertainment collectibles company, announced today that it has renewed its exclusive relationship with Pop Warner Little Scholars with a new multiyear agreement.
As part of the extension, Panini America will serve as the presenting sponsor of this week’s 2014 Pop Warner Super Bowl.
During the first seven years of the exclusive partnership, Panini America has worked with Pop Warner to create meaningful events and activations that enrich the lives of Pop Warner athletes across North America.
The Panini Pop Warner Skills Clinic is held every year at the Super Bowl and features NFL superstars as coaches and mentors to Pop Warner athletes in the Super Bowl Host City.
In addition, Panini America makes an annual helmet grant donation on behalf of Pop Warner in an effort to promote safety and concussion awareness. Earlier this year, Panini America and Cleveland Browns quarterback Johnny Manziel made the donation to a Northeast Ohio Pop Warner organization.
“Our relationship with Panini America is an important one,” said Pop Warner Little Scholars Executive Director Jon Butler. “In terms of support, passion, innovation and creativity, Panini America embodies what a valued partner should be. We’re proud to call Panini America a member of our family and look forward to many more years of our partnership.”
“For us, being an exclusive partner of Pop Warner has always been about so much more than simply lending our name and logo,” said Jason Howarth, Panini America’s Vice President of Marketing. “It’s about being involved in genuinely meaningful ways; it’s about elevating the cause and profile of Pop Warner and making the game safer. At the end of the day these kids are the future of football.”
Panini America will be well represented this week at the Pop Warner Super Bowl at Disney’s Wide World of Sports complex to interact with Pop Warner athletes and their families and handing out free NFL and Disney Sticker Albums.
Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL Players, MLBPA and FIFA World Cup. The company also has exclusive relationships with USA Baseball, USA Basketball and U.S. Soccer. In addition, Panini also has relationships with the Naismith Memorial Basketball Hall of Fame, The Pro Football Hall of Fame and the National Baseball Hall of Fame, and owns exclusive entertainment licenses with Disney and more than 600 global licenses with other sports and entertainment properties.
The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, NBA, NFL, NHL, FIFA, USA Baseball, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at www.paniniamerica.net, www.paninigroup.com or www.paniniamerica.wordpress.com. You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.